Attracting first-time donors is important. Holding on to them over the long haul is what builds sustainable support. Many nonprofits see steep drop-off after a first gift. But with intentional stewardship, you can transform new donors into committed, returning supporters. Here’s a step-by-step approach: 1. Start With a Fast, Heartfelt Thank You Send an automated acknowledgment immediately (within minutes or hours) so donors know you received their gift. Follow up within 24–4

Most fundraisers have heard this advice: “Say thank you. Stay in touch. Show impact.” But knowing how and when to do those things is what sets great stewardship apart. To make this more relatable, consider the childhood game of Rock, Paper, Scissors. Each of the three plays serves a different purpose. Alone, they’re limited. Used together, they form a dynamic strategy. Stewardship works the same way. Rock = Gratitude That Sticks Rock is your solid foundation. It’s the thank

Fundraising success relies on trust. With competition for donor dollars increasing and pressure to meet goals rising, questionable...