Every new donor represents more than a single gift. They represent potential. Potential for sustained support, deeper engagement, and long-term impact. But according to the Association of Fundraising Professionals  (AFP), fewer than 20 percent of first-time donors give again without follow up. That second gift is critical. Once a donor gives a second time, their retention rate increases significantly. Nonprofits that want to grow sustainable revenue need a clear strategy for

Prospect lists are often viewed as a tool for major gifts. But that mindset limits fundraising potential. Every donor, from first-time givers to loyal mid-level supporters, benefits from thoughtful cultivation. A strategic prospecting approach helps nonprofits build stronger donor pipelines, increase retention, and grow giving over time. Many organizations are already sitting on valuable data. What’s missing is the structure to use that data more intentionally. By building pr

Mid-level donors are often overlooked in nonprofit fundraising strategies, yet they are among the most committed and generous supporters. These donors typically give more than entry-level annual donors but less than major gift prospects. In many organizations, this group makes up a small percentage of the donor base but contributes a substantial share of annual revenue. Investing time and strategy into this segment leads to stronger relationships and greater long-term sustain