Crafting Strong Statements of Need

A Statement of Need is one of the most important tools in a nonprofit’s communication toolkit. Whether used in donor appeals, annual reports, grant applications, case statements, or strategic plans, a well-written need statement explains why the organization exists and why support matters.

Strong need statements make the case for your mission in a way that is clear, specific, and grounded in reality. When done well, they invite donors, board members, and partners to become part of the solution.

What Makes a Strong Statement of Need?

Be Clear About the Problem

Start by describing the specific issue your organization works to solve. Avoid generalities. For example, instead of “our community lacks resources,” try “42% of students in our district do not have access to after-school academic support.”

Back It Up with Real Data

Numbers help anchor your message. Use reliable statistics from local sources, government reports, or program data to support your case. This shows that the organization understands the issue deeply and is working in response to real, measurable challenges.

Show the Human Impact

Beyond numbers, describe how the issue affects real people. Who is experiencing the problem, and what does that look like day-to-day? A quote or short story from someone served can help make the need personal and relatable.

Connect to Your Mission

After laying out the need, explain how your organization is uniquely positioned to help. This is not the place to list programs—focus on the alignment between the need and your purpose. Why does your work matter in this context?

Be Honest and Urgent, Not Dramatic

There’s no need to exaggerate. A straightforward, authentic description builds credibility. Urgency should come from the consequences of inaction—not from emotional overstatement.

Where to Use a Statement of Need

Need statements aren't just for grant proposals. These are also effective in:

• Annual reports and appeals

• Donor and board communications

• Website mission pages

• Strategic and fundraising plans

• Case statements for capital campaigns

A strong need statement grounds your messaging in purpose. It helps everyone—internally and externally—understand why the work matters now.

Keep the Content Fresh

Needs evolve, and so should your message. Review your need statements regularly to reflect current data, new community trends, or emerging priorities. Updating this language ensures your communications stay relevant and compelling.

Cheers,

Michelle Crim, CFRE

Dynamic Development Strategies can help. We offer coaching, grant writing, and fundraising services for our nonprofit clients. We specialize in small to mid-size organizations because we understand your challenges. Please contact us for more information.

https://www.dynamicdevelopmentstrategies.com/