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Are You Maximizing Social Media for Your Nonprofit?

The phrase, social media, has become so commonplace in our everyday vocabulary and is used so broadly, that its meaning has become muddled.

Here's the definition of social media:

Websites and applications that enable users to create and share content or to participate in social networking.

Now the question is, how are you and your organization using your website, applications (apps), and online platforms to maximize your virtual presence? Social media should not be an afterthought for your organization, nor should it simply be a project for your summer intern.

Here are some other questions to help you evaluate your social media presence.

1. Does your marketing plan include a digital strategy?

2. Have you incorporated social media into your fundraising plan?

3. Do you have a content calendar?

4. Whose responsibility is it to produce content, maintain the schedule and post to various platforms on a regular basis?

To help you answer these questions, I’ve listed some recommendations that have worked for my clients.

  • Maintain your website. Keep it up-to-date and user-friendly.

  • Share content that will appeal to your different audiences: donors, volunteers, clients, and the community at-large.

  • Your messages should be a balance between positive stories and the need for continued support.

  • Use video testimonials to show first-hand how your organization has impacted someone’s life. This could be a client, volunteer, and even a board member.

  • Share an inspirational quote from your senior leadership and/or board president.

  • Give a virtual tour, a behind the scenes look, or even spotlight a staff member.

  • Share your organizations’ history. Who founded the organization and why?

  • Pose questions and ask for answers to encourage interaction.

  • Create a poll or survey.

Remember the Rule of Seven: Thank you donors and be in touch with them seven times before making another ask.


Michelle Crim, CFRE

Dynamic Development Strategies can devise a strong media campaign and handle your online content.

We offer coaching and fundraising services for our nonprofit clients. We specialize in startup and smaller nonprofits because we understand your challenges. Please contact us for more information.

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